| Conversion Closing Rap |
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Chuck from Pop Labs raps about how making the
right choices in your online marketing
campaigns can increase not only the traffic
and the conversions you get, but how you
close those conversions.
Lyrics:
You launch a campaign but thats not all you
need,
your campaign not working if its not
generating leads,
no contact forms no phone calls
no new sales man you destined to fall,
spent your money on words that was way to
vague,
then optimized your site for the wrong
keyphrase,
look, it's not easy but it can be fixed,
if you do it by the book, with no gimmicks
and tricks,
google rules are strict, its a must you
abide,
do it right and get rewarded that's how we
survive,
first pause your ad's no more hits on your
card,
money don't grow on trees at least not in my
yard,
did you set up analytics please tell me you
did,
gotta figure out whats generating them
clicks,
take the time to go and search with the words
you chose,
do any of your competitors show with any of
those,
then what you do next,
check your ad text,
spice it up a little add some adjectives,
check your link display,
and check your CTA,
and check your site design it might be
chasing them away,
and is your site complete and is your deal
sweet,
competitive industry, can you compete,
you might be obsolete probably best to
retreat,
before your finances deplete and then you
face defeat,
but if you are elite,
then stay in your seat,
you client base cold I can show you to the
heat,
lets start with your meat,
talking about your content,
it drives the search engine anything else is
nonsense,
make it keyword dense, that's just common
sense,
but don't write for the search write for your
audience,
after all, they the ones grab the phone and
call,
the search engine won't do anything but
crawl,
now don't drop the ball, identify your goal,
set conversion tracking, remain in control
like a cop on patrol, evaluating traffic,
respond to your clients, reduce all the
static,
when you get a lead, you should be ecstatic,
contact em immediately, that's just
automatic,
ask em where they from and add it to your
demographic,
ask em what they search but be charismatic,
then close the deal if you have sales skills,
they already qualified, just show em the
appeal,
I'd rather get 100 clicks and close 35,
than get a 1000 clicks and I only close 9,
listen to my design, don't get caught up in
the rhyme,
you don't have to be number 1, strive for top
5,
we can talk about positioning another time,
if you follow the guidelines you'll be just
fine...
Tags : conversions leadgeneration poeticprophet seo sem seorapper |
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Affichage : 23481
Durée : 148 s |
| Derren Brown "instant conversion" part 1 |
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Atheist, sceptic & mentalist Derren Brown
poses as James Lawrence who claims to be able
to convert atheists into believing in God
with a touch of his hand.
Check out the description of Part 2 where
Simonmaal from the James Randi forums
describes the processes occurring here.
You can buy Derren Brown DVDs and his book
at: http://www.amazon.co.uk
Links:
http://www.derrenbrown.co.uk/
http://www.channel4.com/entertainment/tv/micr
osites/M/mindcontrol/
Tags : Derren Brown mentalism belief in God Christianity instant conversion Channel4 |
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Affichage : 362632
Durée : 305 s |
| Derren Brown "instant conversion" part 2 |
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First important point here: Derren Brown in
an atheist and ultra skeptic. He is against
all kinds of magical thinking. Second point:
the thing that makes him so brilliant to
watch is that it is unlikely that he uses
confederates or stooges. And before we get
too carried away here, the tricks Derren has
used in all three videos are nothing other
than those used by the average stage
hypnotist. What makes it look so amazing is
the presentation; it is made to look like
magic, but then the man himself then debunks
the explanation. He is nothing other than a
charlatan, which he openly admits. In fact,
he carries out these displays of magic so he
can use psychological trickery and sleight of
hand to show that charlatans can, indeed,
dupe people so easily. The tools at work
during the conversions are a combination of
compliance, obedience, expectation and simple
hypnotic suggestion
The first thing we need to remember is that
the participants were responding to an
advertisement for a discussion on
spirituality: they were therefore already
interested in the subject whether they agreed
with it or not; it could be that they were
not quite as skeptical as we are lead to
believe, but I don't think that variable is
as important as it might first seem. It is
very easy to gather personal information
about people who apply for tickets to a show,
which can then be used in the show itself
(remember the first two conversions are very
different in nature); this is a trick used by
evangelists such as Peter Popoff. We are
already aware of people falling back during a
conversion; this image is indelibly linked
with religious conversion. Additionally,
before the presentation, Brown has already
made people aware that he can convert people
with touch. In other words, his audience is
primed even before the presentation has
begun.
The correct ambience is created by the
carefully controlled lighting (known to
increase suggestibility) and the fact that he
is standing at the front above the audience
behind a makeshift pulpit (thus becoming an
authority figure). Anybody who is aware of
the work of Stanley Milgram will see how
powerful obedience is: we can very quickly
abandon our morality and existing beliefs
under pressure from an authority figure. What
makes Brown more authoritative is the
presence of the evangelist, who leaves in
shock halfway through the presentation,
sending out signals to the audience that
something scary is going on, thus
inadvertently playing into Brown's hands.
Listen very carefully to the second
conversion, where he tells the participant
that he will catch him: by doing this, he is
giving him a suggestion that he will fall
backwards that is harder to resist because it
is indirect. He also creates fear in the
participant by telling him he will not be
hurt, therefore using what is known in
hypnotism as a "negative suggestion": putting
an idea in his head that he might be hurt by
stating the opposite. Easy to reproduce: if I
say: "don't think of a pink elephant", you
think of a pink elephant. So, by invoking an
emotional reaction, he has already exerted
control over his participant. This will
increase his suggestibility.
The statement he makes to the first
participant is "you don't believe in
anything", accompanied with body language
deliberately designed to appear judgmental.
Never underestimate the importance of
non-verbal communication. Note how he doesn't
mention God at this stage: "you don't believe
in anything." He is very sneakily amplifying
her skepticism to look like cynicism, thus
embarrassing her. And he does this so
casually, in a way that makes it look like he
was talking about God. This is a very
powerful technique used by barristers and
attorneys to catch defendants and witnesses
off guard. Additionally, she may think that
the rest of the audience are already converts
(we know from watching the clip that they
were not, but individual members did not
appear to know each other). This would then
make her feel even more uneasy. This brings
in the final variable: compliance. Notice how
the whole crowd falls after seeing the first
guy do it. In the 1950s, Asch showed just how
powerful compliance is (even more powerful
than obedience). Have you ever wondered why
we change when we get into a crowd? How a
bunch of respectable people with successful
careers suddenly turns into a mob of violent
and dangerous hooligans at a football match?
Compliance is an inordinately powerful
phenomenon.
To conclude, Brown is using a combination of
tried and tested psychological techniques
combined with hypnotic suggestions. It is
easier than you think to do this kind of
thing, hence the prevalence of scumbag
evangelists and mediums. So, although there
is nothing magical going on here, there's
nothing fake about the psychological
techniques: the Chinese thought reform
program used precisely the same these
techniques to convert people to Communism.
By Simonmaal - James Randi forums
Tags : Derren Brown mentalism belief in God Christianity instant conversion Channel4 |
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Affichage : 321539
Durée : 389 s |
| PSA - Digital Conversion |
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"Talkshow with Spike Feresten" cast member:
Mae LaBorde (the lady in the video), helps
you prepare for the 2009 digital conversion.
Are old people ready for the digital
conversion? Doesn't look like it! :D
POLL: 64% of the nations seniors would rather
kill themselves with pill overdose than try
to understand the upcoming switch to
high-definition TV. - The Onion :D
Tags : digital conversion psa old lady tv are people ready dtv television parody funny sketch |
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Affichage : 154553
Durée : 113 s |
| Gav's EV Conversion 1 - Towing the Donor Car |
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The journey to convert an old gas car to
electric starts here!
I'm getting sick of paying for gas so I
decided to do something about it.
I'm not much of a mechanic but after doing
casual research for some time, I decided I
could convert a car to run on electricity by
myself.
No gas/hybrid oil-burning nonsense - just
pure electric all the way!
Follow me through the exciting changeover
from gas to electric through these videos.
It's going to be many many months before the
car is converted, so get comfortable.
EV's are quite uncommon in NZ, in fact I know
of only two in the entire country. I'm
looking forward to being the third.
The first step was to purchase a donor car. I
found a 1987 Mitsubishi Tredia with a seized
engine but otherwise in good condition for
$180. After towing it home, we then had to
figure out a way to get it up the drive and
into the garage to begin removing the
planet-killer bits under the bonnet.
In the next video we start taking it apart...
I can't wait to get that "EV Smile" that
electric car owners talk about so much.
Also, this is a new thing for me so I welcome
your comments and tips!
UPDATE!
You can now watch the progress in detail at
www.KiwiEV.com
ANOTHER UPDATE!!
I'm selling DVDs of the whole project for $15
USD at my website www.KiwiEV.com (That
includes Airmail postage too!)
The quality's much better than on Youtube and
it comes with an unreleased Bonus Video!
Tags : Electric Car Vehicle Conversion Gas New Plymouth Zealand Tow Mitsubishi Tredia |
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Affichage : 31658
Durée : 247 s |
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