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| Food Network Subliminal Advertising? |
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I was watching the end of today's (1/21/07)
Iron Chef and noticed the screen quickly
blink red. A few seconds later I start
thinking, "Was that the McDonalds logo...?"
Thanks to the magic of my Dish Network DVR, I
rewind, and put it in to slow motion.
Sure enough, Food Network is allowing
McDonalds to run subliminal advertisements in
the middle of their programming!
Amazing!
Tags : advertising ironchef foodnetwork |
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Affichage : 818714
Durée : 52 s |
| Sublime & Subliminal: Semantics for Online Advertising |
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Google Tech Talks
August 6, 2008
ABSTRACT
Web advertising, hasn't delivered its
potential value to advertisers. This is
partcularly true for contextual
advertisement. The main problem is that the
marriage of ad and the content of a page is
based on algorithms that do not offer
satisfactory results in understanding the
actual meaning of the content of a web page.
Try the search "stock base" in Google or
Yahoo. You will get many more pages about
equities than you do about soup. Yet the ads
placed on these pages are too often not
related to the main topic of the article.
Showing an ad about food when the intended
use of "stock base" was in the context of
equities it's a mismatch.
Expert System now offers a revolutionary
solution that automatically processes the
meaning of the text to ensure that the ads
selected are relevant. Expert System's CSA
(Cogito Semantic Ad) relies on its Semantic
Intelligence technology to analyze text on
the page through linguistic analysis and
Semantic Comprehension to assure that
promotional information can be served more
effectively.
Speaker: Marco Varone
Founder, CTO, and Director of the Board of
Expert System, Marco is the "father" of the
technology behind the Company's products and
a key driver of the Company with his vision
and technical skills. Marco is responsible
for the R activities and roadmap in the
software and linguistic areas. Marco holds a
degree in Computer Science at the University
of Modena with honors.
Speaker: Luca Scagliarini
Luca Scaliarini is VP of Strategy and
Business Development for Expert System and
responsible for the international expansion
and strategic alliances. Prior to joining
Expert System, Luca was VP Field Marketing
Europe with think3 Inc., and Manager of the
Services Product Line at SiteSmith, a managed
services provider, where he helped to build
the company up to the successful sale to
Metromedia Fiber Network. Luca started his
career with Hewlett Packard in product
marketing roles in Italy and in the US. He
holds an Electronic Engineering Degree from
Politecnico di Milano and an MBA from Santa
Clara University.
Tags : google techtalks techtalk engedu talk talks googletechtalks education |
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Affichage : 3262
Durée : 3138 s |
| Slim Hopes: Advertising & the Obsession With Thinness |
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http://www.mediaed.org
Jean Kilbourne's award-winning video offers
an in-depth analysis of how female bodies are
depicted in advertising images and the
devastating effects of those images on
women's health. Addressing the relationship
between these images and the obsession of
girls and women with dieting and thinness,
Slim Hopes offers a new way to think about
life-threatening eating disorders such as
anorexia and bulimia, and a well-documented
critical perspective on the social impact of
advertising.
Slim Hopes is a lively and engaging program
suitable for a wide range of audiences at
high schools, colleges and universities.
Using over 150 ads, it informs as it
entertains, allowing viewers to build an
analytic framework for considering the impact
of advertising on women's health.
Tags : MEF Media Education Literacy Critical Mass Industry Educational Sut Jhally Jean Kilbourne Eating Disorders Women Health |
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Affichage : 143647
Durée : 310 s |
| SIMS 141 - Search Advertising: Dr. Hal Varian |
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Search Engines: Technology, Society, and
Business. The World Wide Web brings much of
the world's knowledge into the reach of
nearly everyone with a computer and an
internet connection. The availability of huge
quantities of information at our fingertips
is transforming government, business, and
many other aspects of society. Topics
include search advertising and auctions,
search and privacy, search ranking,
internationalization, anti-spam efforts,
local search, peer-to-peer search, and search
of blogs and online communities. The
Instructor, Dr. Marti Hearst, is an associate
professor in the School of Information at UC
Berkeley, with an affiliate appointment in
the Computer Science Division. The UC...
Tags : search advertising Education sims 141 information systems webcast uc berkeley cal course cl |
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Affichage : 9797
Durée : 2965 s |
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