| Authors@Google: Dan Ariely |
 |
Professor Dan Ariely visits Google's Mountain
View, CA headquarters to discuss his book
"Predictably Irrational: The Hidden Forces
That Shape Our Decisions." This event took
place on July 1, 2008, as part of the
Authors@Google series.
In a series of illuminating, often surprising
experiments, MIT behavioral economist Dan
Ariely refutes the common assumption that we
behave in fundamentally rational ways.
Blending everyday experience with
groundbreaking research, Ariely explains how
expectations, emotions, social norms, and
other invisible, seemingly illogical forces
skew our reasoning abilities. Not only do we
make astonishingly simple mistakes every day,
but we make the same types of mistakes,
Ariely discovers. We consistently overpay,
underestimate, and procrastinate. We fail to
understand the profound effects of our
emotions on what we want, and we overvalue
what we already own. Yet these misguided
behaviors are neither random nor senseless.
They're systematic and predictable—making
us predictably irrational.
Dan Ariely is the Alfred P. Sloan Professor
of Behavioral Economics at MIT, where he
holds a joint appointment between MIT's Media
Laboratory and the Sloan School of
Management. He is also a researcher at the
Federal Reserve Bank of Boston and a visiting
professor at Duke University. Ariely wrote
this book while he was a fellow at the
Institute for Advance Study at Princeton.
Tags : Dan Ariely Predictably Irrational the Hidden Forces that Shape Our Decisions Authors@Google atgoogle illogical behavior |
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Affichage : 8605
Durée : 3362 s |
| Dan Ariely - Finding Cheating's "Comfort Level" |
 |
Complete video at:
http://fora.tv/2008/03/04/Dan_Ariely_Predicta
bly_Irrational
MIT Behavioral Economist Dan Ariely
identifies a psychological "comfort level"
for cheating.
-----
Dan Airely talks about "Predictably
Irrational: The Hidden Forces That Shape Our
Decisions."
Why do our headaches persist after taking a
one-cent aspirin but disappear when we take a
50-cent aspirin? Why do we splurge on a
lavish meal but cut coupons to save
twenty-five cents on a can of soup? We think
we're making smart, rational choices. But are
we?
In a series of illuminating, often surprising
experiments, MIT behavioral economist Dan
Ariely refutes the common assumption that we
behave in fundamentally rational ways.
Blending everyday experience with
groundbreaking research, Ariely explains how
expectations, emotions, social norms, and
other invisible, seemingly illogical forces
skew our reasoning abilities. Predictably
Irrational will change the way we interact
with the world - one small decision at a time
- Cody's Books
Dan Ariely is the Alfred P. Sloan Professor
of Behavioral Economics at MIT, where he
holds a joint appointment between MIT's Media
Laboratory and the Sloan School of
Management. His work has been featured in The
New York Times, the Wall Street Journal, the
Washington Post, the Boston Globe, Scientific
American, and Science.
Tags : cheating cheaters cheat morality rules rule morals tests testing test scores scoring good evil right wrong |
|
Affichage : 2761
Durée : 390 s |
| Dan Ariely - Why Do Placebos Work? |
 |
Complete video at:
http://fora.tv/2008/03/04/Dan_Ariely_Predicta
bly_Irrational
MIT Behavioral Economist Dan Ariely discusses
the medical effectiveness of placebos, and
outlines how expectations of a given
situation will affect our experiences of that
situation.
-----
Dan Airely talks about "Predictably
Irrational: The Hidden Forces That Shape Our
Decisions."
Why do our headaches persist after taking a
one-cent aspirin but disappear when we take a
50-cent aspirin? Why do we splurge on a
lavish meal but cut coupons to save
twenty-five cents on a can of soup? We think
we're making smart, rational choices. But are
we?
In a series of illuminating, often surprising
experiments, MIT behavioral economist Dan
Ariely refutes the common assumption that we
behave in fundamentally rational ways.
Blending everyday experience with
groundbreaking research, Ariely explains how
expectations, emotions, social norms, and
other invisible, seemingly illogical forces
skew our reasoning abilities. Predictably
Irrational will change the way we interact
with the world - one small decision at a time
- Cody's Books
Dan Ariely is the Alfred P. Sloan Professor
of Behavioral Economics at MIT, where he
holds a joint appointment between MIT's Media
Laboratory and the Sloan School of
Management. His work has been featured in The
New York Times, the Wall Street Journal, the
Washington Post, the Boston Globe, Scientific
American, and Science.
Tags : placebo medical medicine doctors pill pills research psychology reason logic logical belief believing economics foratv |
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Affichage : 3098
Durée : 363 s |
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