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| ISO 14001 is the only credible green certification |
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www.enviroaction.com.au/online
There is a lot of "green" marketing about at
present because "green" has become the
flavour of the month and in Australia the
regulators have launched a campaign against
what they call "greenwash". You must be able
to prove all green claims you make or be
liable for large fines.
The international Standards organisation has
2 ways of certifying green. One is with ISO
14001 which is about the behaviour and
practices of a business and its employees and
contractors and the other is ISO 14020 which
certifies product.
In Australia so called "Green product" is
managed "along the guidelines" of ISO 14020
by a not for profit organisation called Good
Environmental Choice.
If you are going to get your business
certified, it needs to be by competent
auditors and against a real standard so it is
meaningful. I don't find "along the
guidelines" very meaningful! It sounds like
greenwash to me.
ISO 14001 is the only creditable
certification to establish your business as a
real green business with real green
practices. Don't fall for "greenwash when
there is a simple online training system that
will help your business help the environment
and increase profits.
For more information go to
www.enviroaction.com.au/online
Tags : Environmental Footprint Carbon ISO 14001 certification training impact credible green greenwash increase |
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Affichage : 8665
Durée : 354 s |
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